White’s Mercantile Is The Modern Day General Store

Holly Williams is the daughter of country music legend Hank Williams Jr and a singer-songwriter in her own right. But she’s also the woman behind White’s Mercantile, known as “a general store for the modern day tastemaker.”

White’s Mercantile, with locations in Nashville and Franklin, Tennessee and Wilson, Arkansas, is filled with all of Holly’s favorite things she’s found while touring across the country –  a curated one-stop shop with items that represent modern-day chic simplicity.

Check out the White’s Mercantile Instagram to get a peek at just a few of the items Holly has personally picked out for her customers! To order any of the items you saw on today’s show, call White’s Mercantile at (615) 721-8028.

Our halloween decor is spookily cute!! #whitesmercantile #shoplocal #seasonaldecor #halloween #throwpillows #fall

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